Selective Perfumery

An integral part of the French people’s everyday lives

Selective Perfumery is a universe like none other, in which you will enjoy a beauty and care experience delivered by professionals who are experts in make-up, skincare and perfumes, devoting their time and knowledge to you in a tailored consulting service. They offer you a wide range of rare, exceptional and safe products, exactly suited to you.

An sector that sets the example

Selective Perfumery is the leading employer in the sector with 68% of the workforce (17,770 employees out of 25,000) in retail perfumery, beauty, toiletries and personal care and cosmetics outlets offering Selective Perfumery

With sales of more than €3 billion, France is one of the leading markets for Selective Perfumery in Europe, just behind the United Kingdom (€3.2 billion), ahead of Italy (€1.7 billion) and Spain (€1.5 billion). (Source: NPD)

More innovation

The past few years have been a time of change in the sector’s offer: an increase in exclusive agreements, positioning in promising niches (ethnic or organic cosmetics), expansion to include parapharmacy products and new services (click and collect, click and delivery), integration of new concepts (nail bars, flash make-up, etc.) and the generalization of private labels.
More training

Concurrently, retailers have made it their policy to invest significantly to train staff in consulting and customer reception, in store design and in enhancing the value of offers through marketing initiatives.
An omni-channel customer journey

In order to better understand how customers think today, the federation has been conducting a major survey every two years since 2016 with the IFOP on consumer behaviours and expectations when purchasing beauty products.
These surveys reveal that perfumery is a retail sector whose customers remain massively attached to the store experience.
The omni-channel nature of the customer experience shows that in Selective Perfumery, stores, websites and social networks are complementary: the Web is preferred for obtaining information (56%), comparing prices (60%), benefiting from promotions (47%) and the store remains the preferred place of purchase (92% of sales continue to be made in stores), where customers can see the products (73%), test them (63%), and be advised by sellers (44%).
Young people are very attached to the store environment: 68% appreciate being able to see the products there, and 49% being able to test them.
(*source IFOP study, www.ifop.com)
More logistical harmonisation

The FFPS was behind the initiative to create PARKOD and build a lasting partnership between these two entities.
PARKOD operates, using a standard for the codification of articles in the perfume and cosmetics sector, a national and European database that is a full-fledged reference base from one end of the product life cycle to the other and a source of information and study for the market.
The PARKOD database now contains 75,000 active products in over 600 brands. It is used by perfumery retailers in their IT systems dedicated to collecting and managing sales and purchases.
In addition to cataloguing each item, it uses a data exchange format that enables industry professionals to populate their software from an exhaustive database of all the brands managed there. A new retailer using the PARKOD database can be immediately operational and able to complete sales and purchases without having to worry about the codification of its item file or its data feed
PARKOD is also an elaborate codification system containing elements that make it possible to calculate statistics usable by multiple partners at the European level. Since its creation in 1983, PARKOD has also been in use in Benelux, Italy and Spain, to name but a few.
The PARKOD database can be viewed by subscription users on the Internet from points of sale by professionals in the perfumery and cosmetics sector. Users can also sign up to receive regular e-mail updates on new product launches.
Find out more about PARKOD (Link to PARKOD site); Contact your teams at the following email address: melody.botton@parkod.paris